MIT Media Lab Identity

The new visual identity of the MIT Media Lab is inspired by the community it comprises: Highly creative people from all kinds of backgrounds come together, inspire each other and collaboratively develop a vision of the future.

This unique offering of the MIT Media Lab is reflected in the logo design. Each of the three shapes stands for one individual's contribution, the resulting shape represents the outcome of this process: A constant redefinition of what media and technology means today.

The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card a personal website. The design encompasses all collateral, business cards, letterhead, website, animations, signage etc. A custom web interface was developed to allow each person at the Media Lab to choose and claim an own individual logo for his/her business card, as well as a custom animation software which allows to create custom animations for any video content the lab produces.

Collaboration with TheGreenEyl

Creative Direction & Design: Richard The, E Roon Kang
Programming & Design: Willy Sengewald

MIT Media Lab Identity
MIT Media Lab Identity
MIT Media Lab Identity
MIT Media Lab Identity
MIT Media Lab Identity
MIT Media Lab Identity
MIT Media Lab Identity
MIT Media Lab Identity


Earlier project:
Tribute to Mandelbrot

Later project:
OPT Working Title

  1. Status! Status! Status!

  2. Trans-Continental Poking Machine

  3. Absentee

  4. OPT Working Title

  5. MIT Media Lab Identity

  6. Tribute to Mandelbrot

  7. AGWF

  8. Subcurrents

  9. Trash Track (BalkTalk@MoMA)

  10. Study: Additive Circle

  11. Manual: The Manual: Rethinking Inefficient Disciplines of Efficiency

  12. Paul Arrives

  13. The Password

  14. Study: Additive White

  15. Clockwise

  16. MFA 2010: First Year MFA Students’ Exhibition

  17. Making Do 3

  18. 16×16: GDMFA 2009

  19. Oh Yes ’09: Second Year MFA Students’ Exhibition

  20. 50 Words in 3D (alpha) a.k.a. Thesis Helmet

  21. Undergraduate Senior Project Exhibition 2008

  22. Study: Indiscriminateness

  23. Thoughts on Printing

  24. Being Bothered

  25. 50 Words in Relation

  26. Study: Pointlessness

  27. Justification

  28. A Hundred Days at 8pm

  29. Double Standard: Reorganizing a Bookshelf

  30. If I Were You: First Year Students’ Works Selected By Peers

  31. Yale Fall 2007 Undergraduate Comprehensive Exhibition

  32. 2 ½ Years of Vocabulary

  33. Alcatraz: a poem by Sharon Olds

  34. National Branding: Climate Crisis on Djibouti

  35. Real: 9/11/2007

  36. The System: Mapped Out